About Us

    Preety Sidhu’s love for designing is something beyond passion, for her creativity is an art which is poetic. She expresses her art through her rich collections which is a sophisticated blend of traditional and the contemporary.

Ancient handwork and techniques with modern interpretation along with texture of fabric and silhouettes created ensembles that are chic and contemporary with the cultural heritage being intact.

“The outfit should celebrate the feminine beauty and reflect her confidence.” says Preety Sidhu. Elegance is the ultimate theme of her collections which is reflected in her choice of colours, comfort of the cuts and minimalist yet magical use of hand materials.

Brand’s forte is to keep the traditional Indian hand craftsmanship alive while blending it with the contemporary style.